Since I work for an SEO business, I am very aware about how websites operate.
When I click on a website that doesn’t function well, I just groan inside.
If links are broken, content is misspelled or it is hard to navigate, I am done. I realize that the company didn’t invest in their digital marketing presence. They must not be very professional. Occasionally I will reach out to them and let them know what is broken and that my company can fix it. I have even found areas in code on a college website before. No call back from them, but they did fix the error. Recently I reached out to a cannabis dispensary to let them know their web design was bad. It was impossible to find the page that places an order for curbside pick up. Their phone number wasn’t on the site either. The dispensary website also didn’t rank very high on google even though they have better reviews over the competition. I was surprised that the company owner was thrilled to hear about SEO. He had been wanting to do something to help his business and didn’t know what. I started working with him through my company. We got the guy a brand new website that was fully operational and functional. We used SEO tactics to help the website rank higher on google. It actually has improved his business quite a bit too. The dispensary owner is downright shocked at the increase in business. I am glad he listened to what I had to say.