When my recreational cannabis dispensary wasn’t doing so hot I contacted a professional.
I found that marijuana consulting businesses look at all aspects of your business to identify what is wrong. I had the cannabis consultant look over everything. He walked around my store, looked at the products, scoured my books and chatted with my budtenders. There were days he was out of the store doing research. At first I thought he was just sitting at his house and letting me pay him. Turns out the guy actually was doing his job. He was looking around at my competition. He was comparing what they had to what I had. The size of their store, the products offered and what type of style they were all going for. The cannabis consultant said my problem was that I didn’t offer anything different from my competition. I was set up just like them but smaller. He highly recommended I push something unique. The guy told me that there is a market for edibles and my area isn’t getting the job done. He helped me develop an on site bakery in my cannabis dispensary and get locally made edibles too. I now offer the largest selection of edibles in the city. Our whole store is now branded around that fact. People are coming from different states to try some of our unique edibles now. I never would have thought to do this on my own. I wouldn’t have noticed that no other business had a great selection of edibles.