My store is called the Secret Stash, as a tribute to the afternoons when pot was illegal and everyone had to keep it hidden.
It is a bright current afternoon for pot smokers, however, and our store is living proof of that.
Both of us celebrate not just smoking weed, but all aspects of the cannabis-friendly lifestyle. Both of us work with other local corporations for cross-promotion, and try to maintain a prominent social media presence. One of the things that sets us apart from the other cannabis dispensaries in the section is our annually “secret sale.” Every month all of us select a couple of different random items in the cannabis dispensary and discount them – but all of us don’t tell the clients which ones! Of course the clients do talk to each other, so as soon as one woman figures out which cannabis products are discounted, the word spreads fast. There is even a subreddit for our neighborhood that posts the Secret Sale cannabis items for the afternoon. I love this! This means that our marketing ploy is toiling, and getting more people to talk about the cannabis dispensary. Whichever cannabis products are on sale invariably sell out within hours, because they constantly have a stunning discount. Not only does it help to get the word out to the public, but I can also use the extra discount to sell cannabis products that were just taking up space on the shelf. So far I have not discounted any cannabis strains, I restrict it to edibles, drinks, vape products, and smokeless cannabis. The fresh weed doesn’t need to be on sale to sell.