My store is called the Secret Stash, as a tribute to the days when pot was illegal and everyone had to keep it hidden.
It is a bright new day for pot smokers, however, and my store is living proof of that.
We celebrate not just smoking weed, but all aspects of the cannabis-friendly lifestyle. We work with other local businesses for cross-promotion, and try to maintain a prominent social media presence. One of the things that sets us apart from the other cannabis dispensaries in the area is our weekly “secret sale.” Every week we select a couple of different random items in the cannabis dispensary and discount them – but we don’t tell the customers which ones! Of course the customers do talk to each other, so as soon as one person figures out which cannabis products are discounted, the word spreads fast. There is even a subreddit for our town that posts the Secret Sale cannabis items for the day. I love this! This means that my marketing ploy is working, and getting more people to talk about the cannabis dispensary. Whichever cannabis products are on sale invariably sell out within hours, because they always have a stunning discount. Not only does it help to get the word out to the public, but I can also use the extra discount to sell cannabis products that were just taking up space on the shelf. So far I have not discounted any cannabis strains, I restrict it to edibles, drinks, vape products, and smokeless cannabis. The fresh weed doesn’t need to be on sale to sell.